Do Certain Formats ARE BETTER Than Others?

What makes people want to share an infographic? Could it be a certain color scheme that attracts the optical eyesight? Do certain formats work better than others? Or, in the final end, is it all about this content? At Visme, we attempt to answer these questions by performing a content evaluation of the very most distributed infographics on social media. Those were things such as word count, size, colors used, format, and subject.

Here’s what we found after analyzing over 200 infographics — and takeaways on how you can apply these insights to your own infographics, making them more shareable. Infographics were once used to simplify complicated topics with the only real purpose of educating the viewers. Now, they’re seen as a highly shareable content format, with the same viral potential as memes — in the end, visible content is 40X much more likely to get distributed on social media.

That could clarify why we discovered that most of days gone by year’s top-shared infographics were in categories like entertainment, sports activities, health, psychology, lifestyle, and food. And from the development of Justin Bieber’s music, to a visible of Kobe Bryant’s career highlights, the most shared infographics of 2016 also acquired superstars as their central concentrate. Some of the most popular infographics were also focused on topics personally highly relevant to readers’ lives, like health and lifestyle tips — which contrasts from content on politics, global causes, or news. Focus on creating infographics that straight appeal to visitors’ personal needs and goals. Developing a buyer persona can help, as it helps you to know very well what those goals are.

Certain topics perform better on different internet sites. As the website with users, for example, Facebook appears to be the accepted spot to post content related to entertainment, sports, health, psychology, and education. Meanwhile, infographics with career-related content do best on LinkedIn, where you’re also probably to find infographics on fund and business topics. On Pinterest, content related to health, psychology, lifestyle and food perform best. Roughly 31% of online adults use this social network — in comparison to 72% for Facebook — with nearly all users being women.

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Twitter, conversely, appears to be the spot to post content related to jobs, entertainment, sports activities, and education. With 23% of online adults utilizing it, it’s comparatively lagging among other internet sites. If you are developing your buyer personas, figure out where they “live” online. Combined with their goals and passions, that will help you determine where they’re most likely to find your visual content.

Not all infographics are created equivalent. From timelines, to maps, to graphs, to the casual article that’s changed into an infographic — Nobody of the visuals is similar to another. Even though some might claim that the last format — the article-as-an-infographic — isn’t really an infographic since it contains no numbers, it was found by us to be typically the most popular one. They don’t actually include any statistics, charts, or visualizations. Rather, they contain existing informational content improved by colors, symbols, and other illustrations.

The second-most popular type in this test was the how-to infographic, which books readers through steps to accomplish a certain result. Within this category are “cheat sheets” — the infographics that compile all the information readers need to complete a particular task, within an individual graphic. Think: key pad shortcuts for Mac, or baking and cooking food substitutions.

For the most part — and also to our shock — infographics with minimal amount of statistics and numbers performed best on public media. The one exception compared to that rule is a visible cheat sheet, which serves as a helpful and quick guide. So when you include data in your infographics, choose and keep it limited smartly. To help expand analyze the performance of different infographic formats, we also examined how each kind of infographic performed best on different social networks. We discovered that single and informational charts, for example, performed across Facebook best, LinkedIn, and Twitter.

Single charts were particularly popular on Twitter, as the nature of the system favors micro-content. Cheat bed sheets and how-to infographics, on the other hand, worked on Pinterest best, which aligned with the topics we found to be most popular on that one network — the best amount of visuals were related to food, cooking food, lifestyle, and hobbies.

When you create your visible content strategy, arrange for a diverse collection of infographic forms. That way, you’ll have broad selection of content that you can reveal across different internet sites, depending on where it’s proven to perform best. A main reason for infographics is to present complex information in a visual, easy-to-digest way.